G/FORE approached FutureDeluxe to craft a product film for the launch of their new golf shoe, G/18. This new shoe is a wild, "Not Fore Everyone" style that called for a weird and wonderful 3D treatment!

To capture this outside the box shoe design we dipped into G/FORE's aesthetic of "Disruptive Luxury" pairing high fidelity product visuals with overtly playful vignettes of the shoe taking on totally unexpected forms. By morphing the shoe into different shapes, we keep the audience on their toes, stretching, squishing, inflating, (cubifying?) the product into disruptive forms. This fast paced edit finishes with a playful nod to golf with the shoe bouncing in as a ball before snapping into its true to life form.