South Korean fashion designer HYEIN SEO’s first collaboration with Nike introduces a brand-new silhouette: the Nike Ava Rover. A bold fusion of utility and futurism, the Ava Rover channels the feeling of Seoul at night, reflective, restless, and deeply textural.

FutureDeluxe worked with the HYEIN SEO team to create a series of teaser stills and motion graphics. By combining our experimental practices, we devised a non-standard approach that enabled our global team to engage in free creative exploration.